The campaign needed a professional website launched quickly during a time-sensitive petition signature effort, with clear calls to action, media content, sharing tools, and a structure that could handle real traffic from campaign outreach.
ABQ Finest Web Design built a custom WordPress campaign site with a petition-focused homepage, commentary video hub, dedicated media pages, QR code petition modal, SMS share flow, and supporting plugin functionality for campaign-specific content and compliance needs.
The site launched quickly and remained stable during live campaign outreach, supporting a time-sensitive petition signature drive without downtime.
A fast campaign website built for a real deadline
The Joe Carraro for U.S. Senate campaign needed a website that could launch quickly and support a time-sensitive petition effort. The site had to make the main action clear, present campaign media in an organized way, and remain reliable during active outreach.
ABQ Finest Web Design built a custom WordPress theme for the campaign instead of relying on a generic template or page builder. The homepage was structured around the petition call to action, with supporting sections for campaign messaging, commentary, media, and voter-facing information.
Custom theme and campaign-specific functionality
The project included a companion plugin to keep campaign-specific content and functionality separated from the presentation layer. This included support for commentary video sources, petition-related data, QR code sharing, SMS consent language, and media features connected to the campaign’s outreach strategy.
The site also included a commentary video hub, support for YouTube and Facebook Reel content, a dedicated NPR interview page, a QR code petition modal, SMS sharing flow, and an audio modal for the NPR interview.
Built to hold up during live outreach
Because the campaign was operating under a tight timeline, the site needed to be more than visually complete. It needed to work when people actually arrived.
The site remained stable during live SMS outreach traffic, supporting the petition effort without downtime. The result was a custom campaign website built quickly, organized around the campaign’s immediate goal, and structured to support rapid updates during an active public effort.
